Plausible Analytics is a simple and privacy-friendly alternative to Google Analytics. It is an intuitive and lightweight web analytics tool that respects the privacy of website visitors. With Plausible, users can easily understand and analyze their site traffic, cutting through the noise and eliminating the need for complex reports and dashboards. The analytics script used by Plausible is 45 times smaller than Google Analytics, resulting in faster site loading speeds and reduced carbon footprint. Unlike traditional analytics tools, Plausible does not use cookies or collect any personal data, ensuring the anonymity of site measurements. All visitor data is processed within European-owned servers and never leaves the EU. Plausible offers various tracking features, such as goal conversions, revenue tracking, and campaign analysis, allowing users to gain valuable insights into their website and improve conversions. The platform also supports team collaboration and sharing of dashboards. Plausible is fully open-source, with its source code available on GitHub for transparency and verification. Users have the option to self-host Plausible if they prefer to manage their own infrastructure. The platform provides a smooth transition from Universal Analytics, with real-time dashboards, entry pages report, and integration with Search Console. Plausible has gained significant traction, with over 10,000 paying subscribers and 229,000 active websites. It is trusted by renowned brands and has received positive feedback from users who migrated from Google Analytics. Plausible offers simple and transparent pricing based on monthly pageviews, starting at €9 per month. Overall, Plausible Analytics offers website owners a user-friendly, privacy-focused, and lightweight alternative to traditional analytics tools, empowering them to make data-driven decisions without compromising user privacy.