Kantar is a leading data, insights, and consulting company that helps clients understand people and inspire growth. With expertise in various industries, they provide innovative market research solutions based on deep industry knowledge. The website offers a wealth of inspiration through articles, reports, webinars, and events, showcasing expert perspectives, proprietary data, and thought-provoking insights. Kantar's global scale and local relevance is a unique strength, as they offer diverse methodologies, specialisms, and points of view that provide a complete understanding of people across the world. The website also provides information about careers at Kantar, inviting individuals to join a global company that leads the way in human understanding. Kantar's expertise spans various areas such as advertising, media and PR, audience measurement, analytics, brand growth, consulting, consumer, shopper and retail, customer experience management, innovation, research services, and sustainability. They cater to industries including automotive and mobility, consumer packaged goods, energy and utilities, fashion, beauty and luxury, finance, hospitality, leisure and travel, life sciences, media, retail, technology, and telecoms. Overall, Kantar provides a comprehensive platform for clients to gain insights, make informed decisions, and drive growth in their businesses.