Provides unified media measurement solutions, audience and advertising analytics for informed business decisions.
Comscore is a trusted currency for planning, transacting, and evaluating media across platforms. It offers a unified cross-platform measurement solution, called Comscore Everywhere™, which provides a comprehensive view of media consumption and audience intelligence across various media and screens. Comscore helps businesses connect the dots across multiple data sources to discover new opportunities for growth. It also enables media buyers and sellers to activate a suite of audience and content targeting segments through its dedicated programmatic targeting division, Proximic by Comscore. Additionally, Comscore offers insights and data on various topics such as online trends, consumer behavior, and marketing strategies. It provides rankings for various media properties and services, including CTV services, box office performance, TV engagement, and smartphone apps. Comscore also organizes events and conferences, such as the ANA Data, Analytics, & Measurement Conference, to showcase the power of data and analytics in the media industry. In summary, Comscore is a comprehensive platform that offers media measurement solutions, audience analytics, advertising analytics, and digital market intelligence to help businesses improve ROI and make informed decisions in the fast-paced world of media across platforms.