A customer engagement platform facilitating real-time, personalized brand-consumer interactions.
Braze is a customer engagement platform that aims to power customer-centric interactions between consumers and brands in real-time. According to The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023, Braze is known for its innovative products and expert services that help clients build human connections with their customers. The platform allows businesses to create cross-channel campaigns with ease, utilizing a drag-and-drop interface to build dynamic audiences and deploy personalized customer journeys. Braze also offers easy integrations with best-in-class technology, amplifying the value of a company's technology ecosystem and saving on additional solutions. In addition, Braze is praised for its ability to unlock technical potential and save time, with one study showing that it saves 1,200 hours on maintenance and integration. The platform has been chosen by leading brands such as Epix, DraftKings, and Tim Hortons. Braze provides support and services through a team of experts who offer integration services, strategic advice, and technical support. They also have a customer community, virtual community, and partner network to facilitate collaboration and expand marketing capabilities. Braze provides resources such as documentation, best practices, and webinars to help businesses become proficient in using the platform. Overall, Braze empowers brands to listen to their customers, understand them deeply, and act on that understanding in a human and personal way.