Adobe Marketo Engage is a marketing automation platform that provides solutions for both B2C and B2B customers. It allows businesses to attract, segment, and nurture customers throughout their journey, from discovery to becoming a loyal fan. With Marketo Engage, businesses can implement marketing automation, account-based marketing, lead management, email marketing, and multi-touch attribution. It enables businesses to engage with their customers continuously, personalize experiences, and leverage rich behavioral data and built-in intelligence to identify and engage their best customers. Marketo Engage also offers cross-channel marketing capabilities, personalized content delivery, and integration between sales and marketing teams. With advanced journey and marketing analytics, businesses can measure the effectiveness of their marketing efforts and gain insights into their customer journey. Additionally, Marketo Engage incorporates generative AI with features such as generative chat, conversation summary, and conversation and dialog assist. By combining Marketo Engage with other Adobe products, businesses can further enhance their lead generation, campaign management, and marketing analytics capabilities. Marketo Engage has been proven to deliver significant results, including a 40x ROI on digital marketing, 3x faster campaign time-to-market, 388% increase from MQL to SQL, and a 6x increase in engagement. It is a comprehensive marketing automation platform that enables businesses to create personalized experiences, drive engagement, and achieve remarkable results.